Vision Saffier

Through numerous workshops and discussions, the vision for Saffier was developed: ‘iedereen’ = ‘everyone’. Because everyone contributes individually to a good life for all. In addition to a video clip, the vision was published as a book – a gift for everyone, because everyone counts. A color scheme structures the chapters. Contextual information, such as moodboards from the workshops or quotes, is in between. Postcards, posters, bookmarks and conversation cards support the introduction.
Hundreds of employees, stakeholders and customers participated in the development process: A beautiful world is created only through each and everyone.