Yatta Rebranding
Winner
Excellent Communications Design
Corporate Identity
Credits
Company / Customer
Designer
Studio René Bieder
Details
Founded in 2008, Yatta builds a B2B platform for software sales today. As a software engineering company, Yatta made it their job to connect humans and machines in a way that enables humanity. Heading towards the launch date, Yatta realized the brand needed to catch up to their future growth ambitions and evolved mission. Child has reimagined the brand identity to represent Yatta’s claim of responsibility for developing software and technology by reviving the core statement of the brand name.
The Jury‘s Statement
Yatta's new identity embodies the brand essence of the software company both in terms of content and design. The fact that the progressive, future-oriented aesthetic goes beyond the technological claim and focuses above all on the people with whom and for whom the company works is proven by the likeable logo in the form of a jubilant person, ingeniously developed from the brand.
