100-year festive journal 2023
Winner
Excellent Communications Design
Editorial
Details
Häfele, a global manufacturer of furniture fittings, is celebrating its hundredth anniversary in 2023. To mark the occasion, a brochure was developed that was intended to be more than a classic chronicle: an essence of the company's history based on attitude and values - not in the sense of a historicising look in the rear-view mirror, but as a guideline for the future. The leitmotif ‘Courage and optimism’ monothematically describes the company's inner compass, which is still valid today. The editorial concept illuminates the leitmotif from different perspectives - looking beyond the company's own horizons. With the courage to create.
The Jury‘s Statement
The brochure offers an inspiring perspective on the history of a company that integrates courage and optimism as core values. With high-quality paper and the strategic use of typography and design elements, it creates an impressive link between tradition and the future.
