ECHT Magazin
Winner
Excellent Communications Design
Editorial
Details
ECHT is a magazine all about Duisburg, published by the city’s marketing team. The name Echt (“real”) is also its guiding principle: every story is told authentically through the voices of people who embody the topic, both factually and emotionally. In selecting these voices, we deliberately chose not to feature the well-known faces, but instead the unexpected ones – the true representatives from the second row. As a special highlight, the third issue includes several images produced with 3D-technology, complete with paper 3D-glasses to give readers a unique and memorable experience.
The Jury‘s Statement
Authenticity shapes every page, making »ECHT Magazin« a charismatic medium that subtly and impressively conveys Duisburg’s diversity through the perspective of unexpected protagonists. The consistently confident visual language and bold 3D implementation create an identity-shaping, emotional reading experience. In its execution, the magazine impresses with a harmonious fusion of editorial substance and design elegance at the highest level.
