Relaunch Kundenmagazin
Winner
Excellent Communications Design
Editorial
Details
The new name quickly makes the value proposition of the state’s public transport company clear. Three times a year, passengers in Saxony-Anhalt will find a new issue of the customer magazine in buses and trains. The magazine showcases mobility sharply and with suspense. Content, images, design motivate appeal-increasing possibilities: layout and texts comply with the state directive on accessibility: circulation numbers and reader ratings confirm the ongoing relevance of a printed publication.
The Jury‘s Statement
"nah klar", is the new name for the "mein-Takt-Magazin" of the local transport company of Saxony-Anhalt and appears in an attractive design that arouses curiosity with its modern and friendly layout and makes you want to read the contents.
