75 Jahre HUK in COBURG
Winner
Excellent Communications Design
Event
Details
75 years of HUK in COBURG – an anniversary celebrated with an emotional journey through time: The event on June 28, 2025, brought together the past, present, and future of a motor insurer with the life of the Bavarian city of Coburg. At the heart of the celebration was a vintage VW Beetle, serving as a unifying visual motif. Numerous films, theatrical performances, and contributions from art, culture, and society illustrated the close bond between the city and the company. A truly authentic brand experience – with impact far beyond the anniversary itself.
The Jury‘s Statement
With a charismatic blend of emotional journey and site-specific staging, »75 Jahre HUK in COBURG« impresses throughout. The iconic presence of the historic VW Beetle as a leitmotif, the distinctive scenic contributions and the integration of societal actors create an identity-shaping experience. The consistent design is powerful, relevant and enduring—a remarkable benchmark for events with cultural depth.
