75 Jahre HUK in COBURG
Winner
Excellent Communications Design
Event
Details
75 Years of HUK in COBURG - an anniversary marked by an emotional journey through time: The event on June 28, 2025, connected the history, present, and future of the major insurance company with the development and social life at its headquarters in Coburg, Bavaria. At its center stood a historic VW Beetle, serving as a unifying leitmotif. Numerous films, staged performances, and contributions from art, culture, and society showcased the close bond between the city and the company. A thoroughly authentic brand experience - with an impact reaching far beyond the anniversary itself.
The Jury‘s Statement
With a charismatic blend of emotional journey and site-specific staging, »75 Jahre HUK in COBURG« impresses throughout. The iconic presence of the historic VW Beetle as a leitmotif, the distinctive scenic contributions and the integration of societal actors create an identity-shaping experience. The consistent design is powerful, relevant and enduring—a remarkable benchmark for events with cultural depth.
