KEKO x BWMK. Ein inklusives und interaktives Jubiläumskonzept.
Winner
Excellent Communications Design
Event
Details
Defying all odds, BWMK fights tirelessly to ensure that people with disabilities can be an equal, active part of society. But listening alone is not enough – inclusion wants to be executed: From film shoots, interactive exhibitions to the big celebration – the internal communication between BWMK and Keko, between people with and without disabilities, was just as much in focus as external communication. Together we developed a comprehensive 50th anniversary concept that not only talks about inclusion, but makes it come to life.
The Jury‘s Statement
With a powerful combination of lived inclusion and consistent design, »KEKO x BWMK. Ein inklusives und interaktives Jubiläumskonzept.« sets a clear standard for social participation. The balanced interplay of interactive exhibition elements and personal storytelling in the coffee table book creates an inspiring, identity-forming experience. The authentic involvement of all participants stands out, exemplifying how encounter and dialogue can be meaningfully staged.
