ARTEVO: 360° product performance transformed into a 360° event
Winner
Excellent Communications Design
Event
Details
The unique 360° product performance of the ARTEVO window system was perfectly transferred to the event: It started with an abstract 360° multimedia show, an immersive staging with dynamic 360° projections and impressive 360° 3D sound to heroically showcase ARTEVO and to emotionally charge the pioneering product features. Visitors were taken into the ARTEVO world and fascinated by the product story. This was followed by the feature area, where the content of what had previously been experienced was enhanced by a live presentation and high-quality exhibits - consistently following the 360° approach.
The Jury‘s Statement
The immersive 360° launch event impresses with its ability to create an emotional connection between participants and the forward-thinking product features. The dynamic 360° presentation and the impressive 3D sound transport attendees to a new experiential world, deepened by live moderation and high-quality exhibits.
