Northcomp „Rethinking Resources“
Winner
Excellent Communications Design
Event
Details
Northcomp's trade fair appearance at Interzum 2025 in Cologne resulted in a stand concept that combines sustainability, functionality, and brand identity in a modular, recyclable design. The starting point was the desire to create a resource-saving trade fair appearance that would last beyond the moment. The central idea: a completely reusable stand construction system made of 3-layer panels that is not only visually appealing but also environmentally friendly. The design was dominated by a clear, minimalist style that draws attention to the products and creates space for interaction. The result: “Rethinking Resources.”
The Jury‘s Statement
The consistent fusion of aesthetic clarity, modular functionality and sustainable material use defines »Rethinking Resources«. The stand concept impresses with a reduced, powerful formal language and creates space for exchange and interaction. Particularly impressive is the high reusability, which convincingly fulfills the demand for responsible design and gives the event format a relevant, contemporary contribution.
