ABL Light + Building 2024
Winner
Excellent Architecture
Fair and Exhibition
Details
For Light + Building 2024, Ueberholz. has developed a stand concept for ABL that combines innovative design elements and interactive presentations. Illuminated frames and integrated benches form the stand's contours and create an inviting atmosphere. A walk-in revolving stage and display walls enable dynamic product presentations, while large-format illuminated images reinforce the brand identity and add visual accents. The design combines functionality and aesthetics, optimizes the spatial effect, and offers visitors an unforgettable experience of the electric mobility brand.
The Jury‘s Statement
Powerfully staged lighting defines the spatial experience of »ABL Light + Building 2024«. Harmoniously integrated seating and the walk-on revolving stage create an authentic dialogue between brand and visitor*. The clearly structured presentation, enhanced by large illuminated images, subtly conveys brand identity. This project impresses with its aesthetic consistency and delivers a striking statement in design and experiential quality at the highest level.
