Jorakay Pavilion 2024
Winner
Excellent Architecture
Fair and Exhibition
Details
Jorakay Pavilion 2024 is the pavilion of Jorakay, a leading construction materials brand, showcased at the Architect '67. Inspired by the Key Visual concept of Architect '67, incorporating Jorakay's identity by using the grid system pattern found on a crocodile's belly to create a new diagram, making Jorakay Pavilion 2024 abstract and different from the previous year, while perfectly aligning with the theme of Architect '67. Therefore, Jorakay Pavilion 2024 can be seen as Collective Language in Jorakay’s unique style. Including lighting installation, music, visual graphics, making Jorakay Pavilion 2024 a thematic pavilion.
The Jury‘s Statement
The fair and exhibition entry captivates with its abstract design language that creatively interprets the key visual concept. The successful integration of light installations, music, and visual graphics creates an immersive experience that perfectly aligns with the event's theme. The »Jorakay Pavilion 2024« stands out for its thematic coherence and innovative execution.
