LEONHARD KURZ IAA 2023
Winner
Excellent Architecture
Fair and Exhibition
Details
Empowering Beautiful Surfaces - this is how LEONHARD KURZ, specialist for thin-film decoration, presented itself at the IAA Mobility 2023 with spectacular visions for the exterior and interior of vehicles. We developed the creative concept for the entire presentation - landing pages, social media, digital marketing. At the trade fair, the combination of digital staging and real exhibits was convincing: screens, LED towers, AR, design studies that merge with the virtual animation.
The Jury‘s Statement
The trade fair presentation impresses with its successful fusion of digital staging and physical exhibits, showcasing innovative surface solutions for vehicles. The combination of LED technology, augmented reality, and tangible design studies creates an inspiring experience that fosters dialogue between the virtual and real worlds.
