Malmö Unicorn

Malmö co-hosted Copenhagen 2021, bringing WorldPride and EuroGames together. To celebrate love, support the retail and hospitality industry, and involve the general public, MK Illumination designed an interactive symbol reflecting the city’s inclusive nature and people’s uniqueness. The handcrafted detailed unicorn reared 6 m from a 5x5 m podium doubling as a bench. The animated mane and tail, and graphic heart changed colours and inspired spectacular social media posts.