The next step - Festo Design at the 75th Hannover Messe 2022

From product to story - In order to create an impressive customer experience, to make the complex content tangible and understandable, we designed a new brand identity for the Festo brand. Visitors experience five open and accessible themed worlds along the "blue path": Unite with Innovation, Industrial Intelligence, Learning Experience, Festo Blue World and Improve Health. In addition, visions of the future of automation were staged, such as the bioreactor for binding CO2. One thing was particularly important to us with these complex topics: making the invisible visible to the visitor.