Mobile World Congress 2026
Winner
Excellent Architecture
Fair and Exhibition

Details
At Mobile World Congress 2026 in Barcelona, Deutsche Telekom brought to life the motto “Magenta AI at Scale. Human at Heart.” through an immersive brand experience. Highly interactive experience islands, an iconic Telekom logo installation, and a futuristic high-tech architecture made AI-driven innovations tangible and reinforced Deutsche Telekom’s role as a leading digital telco.









