NEURA City
Winner
Excellent Architecture
Fair and Exhibition
Details
NEURA CITY translates the complex world of robotics and AI into an intuitive, emotional, and accessible experience. The city serves as a spatial metaphor that condenses technology, architecture, and engagement in a familiar setting. Visitors explore thematic worlds such as homes, hospitals, factories, supermarkets, or restaurants – places where robots are seamlessly integrated into human living environments. This encourages new forms of coexistence and collaboration between products and viewers. The design combines technological precision with emotional accessibility, making a cooperative future between humans and machines feel tangible.
The Jury‘s Statement
The charismatic staging of complex technology as an accessible, emotional cityscape defines »NEURA City«. Striking architectural forms, clear orientation, and a powerfully reduced color scheme create a captivating experience. Especially impressive is the subtle interplay of spatial metaphor, human interaction, and sustainable construction. This project sets a benchmark for relevant, impactful exhibition architecture at the highest level.
