Rotkäppchen Erlebniswelt
Winner
Excellent Architecture
Fair and Exhibition
Credits
Company / Customer
Details
The Rotkäppchen Erlebniswelt brings the brand to life for a diverse audience in an innovative way, without neglecting its history. In the listed cellar facilities, industrial culture is translated into an innovative, multimedia exhibition design using historical shaking desks and barrels. The brand colour red runs through all elements - it is discreetly and memorably visible in different materials at all stations. The barrier-free exhibition, which extends over two floors, is accessible proof that every moment in life can be a beautiful moment.
The Jury‘s Statement
The interactive exhibition impresses with its successful combination of tradition and modernity. Historic cellars are combined with multimedia elements to create a comprehensive experience. Subtle use of brand colors supports the narrative depth of the exhibition. “Rotkäppchen Erlebniswelt” offers inclusive access and brings industrial culture to life in a fascinating way.
