SEW-EURODRIVE, Hannover Messe 2025
Winner
Excellent Architecture
Fair and Exhibition
Details
At Hannover Messe 2025, SEW-EURODRIVE demonstrates how the future of sustainable industrial production, driven by digitalisation and AI, is already taking shape. Under the motto SUSTAINABLE THINKING. DIGITAL ACTING. the stand becomes an immersive experience of connected processes. At its centre: Orion, a light-animated sculpture with a digital control hub. Radially arranged “planets” showcase applications for various industries, digitally linked through light impulses. A precise choreography of light, image, sound and interaction creates a holistic installation, extended to social media, with results exceeding all targets.
The Jury‘s Statement
The charismatic light sculpture at the center creates a fascinating experience that makes the future of connected production spatially tangible. »SEW-EURODRIVE, Hannover Messe 2025« impresses with its harmonious interplay of space, light, sound, and interaction. The consistent, impactful design stands out for its emotional and strategic depth, setting a powerful benchmark for holistic brand architecture on an international level.
