SEW-EURODRIVE, Hannover Messe 2025

At Hannover Messe 2025, SEW-EURODRIVE demonstrates how the future of sustainable industrial production, driven by digitalisation and AI, is already taking shape. Under the motto SUSTAINABLE THINKING. DIGITAL ACTING. the stand becomes an immersive experience of connected processes. At its centre: Orion, a light-animated sculpture with a digital control hub. Radially arranged “planets” showcase applications for various industries, digitally linked through light impulses. A precise choreography of light, image, sound and interaction creates a holistic installation, extended to social media, with results exceeding all targets.