SOLUTIONS BEYOND TOMORROW.

At drinktec 2025, Krones transformed “Solutions beyond tomorrow” into a 10,000 m² brand world. Four hall segments guided visitors from today’s solutions to future developments, connected by a suspended sculpture, light, media and interactive touchpoints such as the digital Wish Tree. Despite 730 m² of LED, the experience remained approachable. A modular construction system, recycled materials, extensive reuse and deliberate material reduction made the promise of thinking beyond tomorrow tangible in the build itself.