TCL IFA 2022
Winner
Excellent Architecture
Fair and Exhibition
Credits
Company / Customer
Details
<p>Integrating TCL's visual expressions with its 'Inspire Greatness' concept, we create a tech world characterized by 'connection,' 'intelligence,' and 'fashion'. The entire layout adopts a rectangular display format, creating a spacious and luxurious visual effect. At the main entrance, a fashionable colour-blocked space is created, highlighting the quality of TCL products. The square element extends from the central, all-categories area to the surrounding thematic display areas, illustrating how TCL’s products encompass all aspects of people's lives.</p>
The Jury‘s Statement
<p>The ‘TCL IFA 2022’ exhibition stand combines technological innovation with a clear aesthetic vision that embodies the values of connection, intelligence and fashion. The clever use of geometric shapes and colours creates an inviting space that impressively demonstrates the versatility and quality of the products.</p>
