Vodafone x OMR 2023
Winner
Excellent Architecture
Fair and Exhibition
Details
Vodafone inspires at OMR with innovative products, content and solutions. The 1000 sqm brand space addresses the heterogeneous audience on a human level as well as on a product and brand level. Five theme clusters and three experience levels guide the audience through the space, cultivate openness and set impulses. Seven-metre-high trees act as an expressive sign in the centre. Under the roof of the trees, a safe space for lingering and exchange is created.
The Jury‘s Statement
The Vodafone booth at OMR impresses with a sympathetic open and clear design, making it easily accessible from all sides. Two huge stylized tree installations with a flat round roof make the stand visible from afar and create a special atmosphere.
