Mercedes-Benz Mobility AG - SPACE 5 Strategy Game
Winner
Excellent Communications Design
Game Design
Details
The ambition of Mercedes-Benz Mobility AG (MBM) is to be the number one financial and mobility service provider for luxurious driving in the electric era by 2025. To fulfil this goal, strategy understanding amongst all employees is key. This is why MBM worked together with Workz to come up with an engaging board game to help bring the strategy to life. The game is designed to make the strategy more tangible and to create an emotional and motivational experience for around 10,000 employees.
The Jury‘s Statement
The idea of further sharpening the strategic understanding of Mercedes-Benz Mobility employees through play was implemented in a highly attractive and modern way with the board game "SPACE 5". The fact that an analogue board game was used is appealing.
