Machen macht den Unterschied
Winner
Excellent Communications Design
Game Design
Credits
Company / Customer
Kaufland Dienstleistung GmbH & Co. KG
Designer
Details
Under the motto 'Doing makes the difference', Kaufland has been consistently pursuing a sustainability strategy for some time. Why not convey sustainability in a playful way and make it tangible? This gave rise to the idea of taking up the topic with the video game 'Animal Crossing: New Horizons' at the cutting edge. A concept for an island in the Kaufland style, the 'Kaufisland', was created with the OneTwoSocial agency. As the first food retailer, Kaufland is part of the successful game.
The Jury‘s Statement
The lovingly designed video game "Animal Crossing: New Horizons" brings the topic of sustainability to life in a playful way and thus promotes awareness of it at an early age. The fact that the grocery chain Kaufland not only acts as the initiator, but is also part of the game as a brand, is a clever marketing solution.
