Keith orange
Winner
Excellent Product Design
Home Textiles and Home Accessories
Details
In this design, the charm of classic houndstooth is abstracted, deconstructed, and reimagined in a contemporary form. Details of finest Tencel set shimmering accents against a matte wool pile. The colours capture the fleeting moment when the sun touches the water: pastel blue meets radiant orange and delicate apricot – united in a vibrant interplay of freshness, warmth, and luminosity. KEITH is bold, yet never loud: a powerful, harmonious rug.
The Jury‘s Statement
A subtle deconstruction of the classic houndstooth pattern gives »Keith orange« a striking accent. Shimmering Tencel details on matte wool pile and the harmonious blend of pastel blue, orange, and apricot create an engaging interplay of freshness and warmth. The bold yet balanced design stands out with confident style and impresses as an especially expressive example of contemporary home aesthetics.
