AirStart Mascot: Atlas

As a global aviation client approached its 25th anniversary, we saw an opportunity to turn their global event calendar into a social media storytelling platform. Atlas the Goose, AirStart’s Events Ambassador and Official Wingman, is a distinctive mascot who captures the brand’s aviation-focused and proudly Canadian spirit while strengthening recognition across key digital channels. He travels alongside the team via social media, turning every industry stop into a branded storytelling moment.