LIEBE DEINE NÄCHSTE

“Love your next” is a visually distinctive campaign by Sparkasse SB that rethinks traditional banking communication and makes the bank relevant to younger audiences. As a top player across Swabia, its regional roots form the foundation of the message. At its core is a graphic heart system used across all media, creating a strong pop-cultural visual language. The claim plays with next steps, decisions, opportunities, as well as proximity and connection.