ALDI SÜD TikTok-Kanal

Using the fastest-growing social media channel, TikTok, ALDI SÜD has been targeting GenZ since August 2021. Short videos are intended to offer the young target group authentic, down-to-earth and direct brand experiences. The content produced by the social media team itself or by creators generated over two million likes within the first year. Further successes can be seen in over 170 million views and the acquisition of more than 150k new followers.