Swiss Life Select Crossmediale Imagekampagne der Produkte

KochstrasseTM designed and produced a cross-media image campaign to increase brand awareness and willingness to buy Swiss Life Select products. Above all, financially aware people between 20 and 60 years of age were to be reached in the B2C approach with key visuals, video assets, social media & online banners (static/animated) as well as addressable TV. Including an in-house production of 3 days on \n
3 locations with 8 models incl. location and model scouting and post-production.