Better cabin air filters. Made easy.

Winner
Excellent Communications Design
Integrated Campaigns and Advertising

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Everyone loves Sammy! Sammy loves coconuts! MANN-FILTER’s journey toward more sustainable mobility continues – and the beloved mascot, Sammy the squirrel, is once again at the center of it all. He’s charmingly and effectively introducing the new car cabin air filters made with recycled activated carbon from coconuts. Combined with a minimalist design and the eye-catching color yellow, he’s a real head-turner and a surefire success in the otherwise highly technical advertising landscape of auto repair shops. Sammy doesn’t just smile at us from smartphones and websites – he’s also making a successful appearance in magazines and at trade shows.

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