Bremer Philharmoniker
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Details
A classical orchestra reinvents itself. With its seasonal campaign “Phil Free,” the Bremen Philharmonic Orchestra breaks free from traditional design patterns and brings joie de vivre and positive energy to the public sphere. The campaign motifs show members of the ensemble in opulent attire with subtle contemporary accessories and were created by Esther Haase, Hamburg. Media: Out-of-home and program catalogue. Photo credits: Esther Haase.
The Jury‘s Statement
With charismatic imagery and a consistently contemporary appearance, »PHIL FREE« achieves an impactful repositioning of classical music. The stylish combination of opulent attire and subtle, modern accessories gives the orchestra a distinctive, identity-shaping profile. Particularly impressive is the consistent execution across all media, which powerfully brings joy and relevance into public spaces. An outstanding example of excellent communications design.
