Quelle: Vertrau mir
Gold
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Disinformation is a targeted threat to social cohesion and democracy. It fuels fear, radicalization, and undermines trust in state institutions. The campaign plays with the social media phrase „Quelle: Vertrau mir, Bruder,“ the German equivalent of the English "Source: Trust me, bro." Both are used ironically to expose baseless claims. The campaign critiques the underlying attitude of blindly believing information without questioning it.
The Jury‘s Statement
With subtle symbolism and a distinctive visual language, »Quelle: Vertrau mir« addresses the hidden power of disinformation in an impressive way. The aesthetic interplay of social media codes and the emotional symbol of the bedbug creates a powerful narrative. Especially through the strategic combination of digital and analogue media, the project delivers lasting impact and stands out as an outstanding example of communicative design.
