Quelle: Vertrau mir

Disinformation is a targeted threat to social cohesion and democracy. It fuels fear, radicalization, and undermines trust in state institutions. The campaign plays with the social media phrase „Quelle: Vertrau mir, Bruder,“ the German equivalent of the English "Source: Trust me, bro." Both are used ironically to expose baseless claims. The campaign critiques the underlying attitude of blindly believing information without questioning it.