CGTN Brand Campaign Africa & Americas

For the brand promotion of »CGTN« in Africa and America, we combined two geographical locations, and therefore assimilated similarity and inclusiveness of cultures. This reinforced the brand concept of »CGTN« "See the Difference". We incorporated the visual appearance of the unique Dunhuang Feitian* Art. The image of Feitian art was displayed in the form of murals in the grottoes. We re-created it through artistic techniques, reinforcing it with the typical colors in the Feitian murals.