Dunlopillo Boxspring- und Polsterbettenkollektion Kampagne
Special Mention
Excellent Communications Design
Integrated Campaigns and Advertising

Details
"Paradisaic", "Dreamlike" and "Fantastic" - these are the keywords that »Dunlopillo« uses to transport prospective customers into surreal dream worlds. The campaign surrounding the launch of the new boxspring and upholstered beds focuses on emotional appeal at the point of sale. The campaign motives are visually powerful and are designed to entice the viewer to dream.




