Employer Branding Kampagne Albijona × Persuaid

Let's make social work better, together — Rising demand and shrinking resources represent major challenges in the field of social work. Albijona, a forward-thinking company in ambulatory youth welfare services, saw this as a call to engage deeply, both internally and externally, with clarifying its own sense of identity. The repositioning developed by Persuaid is reflected in a multi-stage employer branding campaign that expresses this new self-understanding. Positivity, teamgeist and intrinsic motivation, thus become identity-shaping traits, elevating care work to the same level as other professions.