Jubiläumskampagne 650 Jahre Stadt Grafenau

For its 650th anniversary, Grafenau receives a distinctive visual identity that brings the city’s history into the present. Inspired by the historic Golden Trail and salt as “white gold”, a golden line becomes the unifying design element. It runs through the entire communication – from the anniversary logo and programme to tourism offers and installations in public space. The flexible design system connects past and present and leads into the future.