Haltung zeigen. watson lesen. (EN: Read beyond the lines)
Special Mention
Excellent Communications Design
Integrated Campaigns and Advertising
Details
In order to release the brand watson in French-speaking Switzerland and to strengthen its image in German-speaking part of Switzerland, watson intended to launch a bilingual image campaign in both French and German. The claim "News without blah blah" (News ohne bla bla.) is complemented by the message »Read beyond the lines« (Haltung zeigen. Watson lesen.) and thus focuses on watson's journalistic work. The pink line under the eye acts as a strong symbol for the movement.
