Hilfe für Krebskranke Kinder Frankfurt

Image campaign for the association „Hilfe für krebskranke Kinder Frankfurt“. Occasion: 40th anniversary of the association. The campaign highlights the unique triad of Helping, Healing, and Researching – under the claim “3 against 1”. Children are not portrayed with pity but as heroes and strong personalities in defining moments that reflect their individual stories. This evokes admiration and identification – we see them as role models in their heroic role and, in doing so, create a new way of engaging with the topic of cancer.