50 Jahre Europa-Park: Feiern unter Sternen
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
50 years of Europa-Park! Half a century of emotions, innovations, and unforgettable memories. In 2025, the motto “Celebrating under the Stars” became the centrepiece of the anniversary campaign. Stars stand for magic, infinity, togetherness, and European diversity. The claim “Experience.Europe.Together.” shaped the Corporate Design. Highlights included European festivals, a song by DJ BoBo, the 50 Years Chronicle, the Europa-Park Zeppelin, the stratospheric flight of mascots Ed & Edda, plus spectacular shows and a dazzling parade. At the heart of all celebrations were guests, employees, and fans – they made the anniversary unforgettable.
The Jury‘s Statement
The powerful visual language and charismatic corporate design turn »Feiern unter Sternen« into an impressive anniversary experience. Music, visual storytelling, and community-building activities are harmoniously interwoven to create a compelling narrative. The consistently executed rollout across all channels is particularly impressive, engaging guests and staff alike and presenting the anniversary in an authentic, relevant, and lasting way.
