Holy Clash of Rhymes

This Christmas it was all about the rap. Beautifully-produced social media gold, “HOLY CLASH OF RHYMES” ran for the 4 Sundays leading up to Christmas 2021 on the IG channel @o2MusicDE. The gameshow, in phone-friendly 9:16 format, saw famous hip-hop artists compete to identify well-known raps. The catch? The lyrics had been replaced with festive-themed phrases. The loser had to contribute a personal item to the host’s Santa sack which led to a prize draw to drive engagement in the IG community.