LIEBESLEBEN - Social Media- und Influencer-Kampagne #WissenWasRumgeht - "Chlamydien"
Special Mention
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Designer
HW Hochhaus Agentur GmbH
Lucky Shareman GmbH
Details
Though the STI Chlamydia is widely spread, seldomly recognised and can even cause infertility, only a few know it. The digital campaign #WissenWasRumgeht (Know whats going around) changed that. With authentic, recognisable Insta-visuals in strong, accentuating colours and supported by 26 active influencers, the campaign reached 4,7 mio. interactions within the young target group, placing the topic in people’s consciousness and raising awareness for the brand LIEBESLEBEN.
