MagentaTVxStranger Things Kampagne

As part of the "MagentaTV x Stranger Things: Everything Under One Roof" campaign, the hype surrounding the Netflix series was leveraged to reimagine MagentaTV: as a gateway to the world people know and love. Installations at the entrances and on the sales floors of selected stores brought the series to life in a tangible way—providing an ideal starting point for sales conversations. The original voice actors captivated audiences via radio, continuing the story from Hawkins. The key visual featuring the main cast was integrated into sales communications to create a cohesive image across all channels.