Mammo statt Insta
Special Mention
Excellent Communications Design
Integrated Campaigns and Advertising

Details
Breast cancer - often still a taboo topic. In Germany, around 55,000 women are diagnosed with breast cancer every year. In many cases, the earlier a malignant tumour is detected, the greater the chance of cure. The modern imaging method of 3D mammography significantly improves the certainty of diagnosis. The campaign aims to sensitise mothers and daughters to this important topic.




