Mit Mut zu mehr Wert

Where state institutions show initiative, recipients’ rejection is sure to follow. So how does one best communicate options for financial help for effective self-help? By appealing to the common good, universal uses, benefits for all; added value in short. And so, a stimulus package like any other becomes an added value initiative like none other, lowering hurdles by challenging preconceptions. Aided by added value pilots the campaign reached an unexpected number of submissions.