NAH.SH Einführungskampagne 2021

»NAH.SH« operates public transport in Schleswig-Holstein. We supported the launch of the on-demand service for the district of Rendsburg-Eckernförde with a cross-media product launch campaign. The challenge to make Rendsburg more mobile resulted in the acronym name REMO. Since such offers are still quite unknown in rural areas, the headlines flirted with the idea of the new mysterious, using a question technique. We also provided humorous entertainment & created local references.