Offbeat Jazzfestival and Concert Series

»Jazz Offbeat« - concerts and festivals for forty years. Since the 1970s, the »Offbeat« brand has stood for jazz concerts and festivals featuring the world's biggest stars. In order to cater to a younger audience, the brand and the visual appearance have been revamped. Illustrations instead of photos and a clear distinction between festival and concert series now characterise the new appearance. The new design was implemented in print media and on all digital channels.