Thüringen. Wo Freiheit lebendig wird.

With the “Freedom 2025” campaign, Thüringer Tourismus GmbH transforms the 500th anniversary of the German Peasants’ War into a compelling travel story. The letters of “FREE” become a stage for Thuringia’s freedom experiences, from nature and culture to democratic heritage. By turning history into inspiration, the campaign reached around 50 million people and generated more than 500,000 social media interactions, making it one of Thuringia’s most successful tourism campaigns.