VITAKRAFT Dachmarken-Kampagne
Special Mention
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The task definition was the outlining of an umbrella brand strategy including the development of a 360 degree concept to strengthen the brand awareness of Vitakraft across all pet categories. The brand message "With love" was supplemented with everyday moments of happiness - for every pet. This resulted in the campaign slogan "…makes happy!", which is made tangible for the community through the hashtag #OURHAPPYMOMENT and calls on people to share their own moments of happiness.
