ALDI Design System
Winner
Excellent Communications Design
Interactive User Experience
Details
With ALDI Digital Services embarking on an exciting digital venture, the question emerged: How can we fuel our digital product development, while embracing our core values of simplicity, consistency and sustainability? Creating the ALDI Design System established a global digital design foundation rooted in our brand principles, especially the iconic “A”. This reusable, user-friendly and scalable product embodies our ethos, serving as a self-service platform to efficiently develop digital products.
The Jury‘s Statement
The "ALDI Design System" makes it easier than ever to interact with the brand world and ensures a consistent brand experience for customers. A scalable digital foundation that embodies ALDI's values down to the last detail and reflects them in a comprehensible way.
