Cathay Pacific In-Flight Entertainment Experience

Gold
Excellent Communications Design
Interactive User Experience

Credits

Company / Customer
Design

Details

The Cathay Pacific In-Flight Entertainment system redefines the passenger experience through the seamless integration of cutting-edge design and technology. Designed and developed by Reaktor, this IFE adapts across diverse screen types, ensuring usability from high-resolution displays to older models. With a focus on visual harmony, intuitive user interaction, and accessibility, the system enhances the journey for all passengers. Key features include My Journey customization, watch together, dynamic layout design, and other features that complement Cathay’s cabin interiors.

The Jury‘s Statement

The “Cathay Pacific In-Flight Entertainment Experience” impresses with a design concept that is as consistent as it is user-friendly, incorporating the entire cabin and enabling a high degree of interactivity. The design meets the high standards of modernity and progressiveness as well as intuitive operability and accessibility down to the last detail, making the journey as pleasant as possible.