Graf Barf: E-Commerce Platform
Winner
Excellent Communications Design
Interactive User Experience
Credits
Company / Customer
Details
Graf Barf is a supplier of premium-quality portionable raw food cubes from Germany. Dog owners can configure and order ready-made menus, individual rations and snacks in the online shop. A portion calculator helps to determine the optimal amount of food for the dog’s breed, age, size and weight. A subscription model allows recurring orders and regular deliveries. A bonus programme and referral programme increase customer loyalty, while comprehensive tips and guides provide useful information. An affiliated breeder and dealer portal adequately addresses other user groups.
The Jury‘s Statement
A powerful portion calculator forms the centerpiece of »E-Commerce für die Marke Graf Barf«, providing intuitive access to tailored feeding solutions. The clear, confidently styled design resonates with discerning users. The blend of customizable menus, flexible ordering options and relevant services impresses with strategically conceived, emotionally engaging user guidance. Outstanding excellence in every interaction.
